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Nov 15, 2018

Marketing & Communications Coordinator

  • Life Healthcare
  • Durban
Full time Marketing

Job Description


Function
Marketing & Communications
Facility
Life Westville Hospital & Life The Crompton
Position
Marketing & Communications Coordinator
Introduction
An exciting opportunity has arisen at Life Westville Hospital & Life The Crompton Hospital for a marketing and communications coordinator. This position reports to the Hospital Manager. The primary responsibility of the position is to deliver a marketing and communications service of uncompromising quality to all of the hospital’s key stakeholders.

Critical Outputs
Develop a strategy and plan with hospital manager in order to build sound, productive working relationships with key stakeholders i.e. general practitioners and specialists, media and the community.
Generate statistics and reports from available hospital information in order to analyze referral patterns and build a knowledge base to inform strategies and plans.
Assist the hospital manager with recruitment and marketing of specialists to general practitioners and community in order to grow referrals.
Support hospital management in the development of a marketing and communication strategy and plan (aligned to the hospital business plan) aimed at key stakeholders in order to drive growth for the hospital.
Develop and implement of marketing and communications initiatives aimed at stakeholders including patients, potential patients and the local community at large.
Provide marketing and communications support to internal hospital stakeholders as well as corporate marketing and communications department.
Provide input into the marketing and communication budget and execute the function creatively within the prescribed budget.
Develop informative, brand compliant brochures, information leaflets and other branded marketing material to support marketing and communications initiatives in line with set brand standards.
Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
Execute media liaison outputs according to set corporate policy and guidelines.
Requirements
A tertiary marketing, public relations or communication degree with two years’ experience
Furthermore, excellent interpersonal skills are critical, as productive relationships with stakeholders are important.
Other competencies required are;
technical skill for marketing
communications outputs
attention to detail
excellent time management skills
the ability to work in a pressured and changing environment
computer literacy (Word, Power Point and advanced Excel e.g. pivot tables)
Ability to compile and process relevant marketing research information
Hospital experience in a marketing / communication role will be advantageous.
External candidates will be considered (Please note that candidates could be asked to complete a skills test)
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