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Dec 03, 2018

Marketing Manager

  • Cornerstone Institute
  • Cape Town
Full time Marketing

Job Description

Marketing Manager
Reporting to the CEO
Location - CBD Cape Town
Cornerstone seeks an experienced Marketing Manager who will increase the profile of Cornerstone and
maximise student applications and registrations, oversee the media team and production, instil a
marketing led/driven ethos throughout the organisation, and develop the marketing strategy and plan.
Included here will be the managing/driving of budgets, measuring success, and ensuring the
department’s timely delivery of all that is requested.
Qualifications
§ Qualification in Marketing and Communications is essential
§ Experience in public relations, media engagement, advertising and design, events and social media
marketing, advantageous
§ Confident and Dynamic
§ Strong Creative Outlook
§ Some event management experience
§ At least 5 years relevant experience in a similar role
§ Pays attention to detail is ideal, as well possess strong English language skills (verbal and written)
§ Proactive, organised, individually accountable and able to balance priorities
§ Passionate about creating social change and education
§ Out of the Box thinker
§ Team player able to engage the entire Cornerstone Institute community e.g. colleagues, students,
alumni, board members and stakeholders
Responsibilities
§ Managing all marketing for the company and oversee all activities within the marketing team
§ Developing the marketing strategy for Cornerstone in line with company objectives
§ Coordinating marketing campaigns with sales activities
§ Overseeing the company’s marketing budget
§ Creation and publication of all marketing material in line with marketing plans
§ Planning and implementing promotional campaigns
§ Manage and improve lead generation campaigns, measuring results
§ Overall responsibility for brand management and corporate identity
§ Preparing online and print marketing campaigns
§ Monitor and report on effectiveness of marketing communications
§ Creating a wide range of different marketing materials
§ Working closely with design agencies and assisting with new product launches
§ Maintain effective internal communications to ensure that all relevant company functions are kept
informed of marketing objectives
§ Analysing potential strategic partner relationships for company marketing
§ Managing all internal and external events
§ Any other reasonable specific tasks/ functions assigned/ delegated by the CEO
To apply please email your CV along with a covering letter to by 10th
December 2018. In your covering letter please outline your suitability for the post, notice period and
salary requirements.


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