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Aug 04, 2020

Customer Experience Marketing Manager - B2B

  • Michael Page International
  • Johannesburg, South Africa
Full time Customer Service

Job Description

About Our Client
Our client is a global manufacturing company based in Johannesburg.

Job Description
As the Customer Experience Marketing Manager, you will be responsible for:

Liaise with Digital Agency to create and execute Social Media Strategy in conjunction with relevant group approvals
Create an ecosystem which includes 360 view of external consumer touch-points integrated into consumer journey ranging from website, grass root events, marketing automation and social.
Interprets the user journey to better understand and improve the customer experience with high quality digital engagements and touch-points that move consumers down the funnel to increase conversions.
Leads the development of appropriate customer feedback management capabilities and practices.
Develop the region CRM strategies, goals and benchmarks.
Identifies key opportunities to create new content and functionality on e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience.
Drives alignment of multi-channel marketing budget with key business initiatives and multi-channel needs.
Benchmarks marketing communication with other organizations in their region.

The Successful Applicant

The successful candidate will have the following:

B.Com or Equivalent in Marketing, additional Digital Marketing qualifications or Honours will be advantageous.
Minimum 4 year's experience in a Digital / Customer experience role, preferably in a B2B/ Automotive environment.
Africa experience would be highly advantageous

What's on Offer
Great opportunity to join a leading global company


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