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Mar 19, 2021

Digital Communications Consultant

  • Rural Health Advocacy Project
  • Johannesburg, South Africa
Full time Consultant

Job Description

Employment
The Rural Health Advocacy Project (RHAP) is a national, public benefit organisation that advocates equitable access to quality health services for rural communities in South Africa. We work in partnership with government, civil society, health workers and communities across South Africa to identify, support and advance health policy and financing strategies that address the historical and entrenched inequities within the public health sector that systematically disadvantage rural areas and South Africa’s most vulnerable populations. Over the next decade, we aim to influence the health system’s reorganisation under the National Health Insurance fund (NHI) to ensure equitable access to quality health services for all South Africans, regardless of socio-economic status or where they live.

RHAP seeks to appoint a Digital communications consultant to be based in Johannesburg.

RHAP is leading the Healthy Living Alliance (HEALA) project to build broad support for a healthy food policy agenda. In 2021 the two primary policy objectives we seek to advance are:

An increase in the health promotion levy to the recommended 20%; and
Government publication of Front of Package food labelling (FoPL) standards.
They require effective advocacy communications across all HEALA digital platforms to build support among the public and policymakers policies that enable a healthy food environment.

Purpose of the consultancy:
The consultant will support RHAP-HEALA’s digital campaign (working in conjunction with traditional media) to use digital platforms to get the public actively engaged and well-informed to:

build pressure on Treasury and Members of Parliament to increase the HPL from 11% to 20%
demonstrate public support to pressure the DoH to introduce a strong front of package warning label
Objectives & Scope of Work
Objectives/tasks include:

Manage and execute content across social media platforms (Facebook, Twitter, Instagram, youtube and HEALA website ) daily, including creative content development.
Develop a weekly content calendar for approval by HEALA.
Monitor and respond to breaking news, key developments or other rapid response scenarios.
Manage small scale social media advertising campaigns as needed.
Collect and review social media data and make recommendations on ways to increase engagement and reach.
Set evaluation metrics to monitor overall activity and identify content types that are most effective in driving the campaign.
Participate in coalition communication strategy meetings.
Provide ongoing monthly reports on digital progress based on evaluation metrics.
This consultancy covers the period 01 April 2021 – 31 October 2021 and an estimated level of effort of approximately 40 hours per month at R10,000. The consultant will work with RHAP-HEALA to set weekly, mutually agreed upon deliverables.

Requirements:

Professional proficiency in English and one additional South African language
Demonstrated experience in social media content creation and platforms, e.g. Twitter, Facebook, Instagram, Canva and WordPress
Good interpersonal skills and ability to work/connect with diverse culture/contexts
Strong written, verbal and editing skills
Commitment to social justice and health equity
Experience in public health and/or nutrition is preferred
Preference for candidates based in Johannesburg

Applications
Interested candidates can submit their CV and a letter outlining qualifications & experience to Laurie 

For more about RHAP, refer to - RHAP

Please quote the source of this advertisement in your application


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